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By reading and following FSBOComplete™ proven guides, you, the For Sale By Owner seller, will find the answers to your questions and:
  • Sell your house for the most money, in the shortest time, with the least aggravation
  • Get the know how that will put you, the For Sale By Owner seller, ahead of your competition, like how to:
    • Maximize your profit by setting the right price
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    • Gain knowledge and control of the whole selling process
    • Learn to negotiate like the top agents
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Pricing ABC's - Pricing Your House to Sell - Determing the Price

© 2007 Complete Books Publishing, Inc.
Summary: Determining how much to ask for your house is the most important decision a seller can make. We explained the factors in a previous article Pricing ABC's - Pricing Your House to Sell that affect the asking price. Here we show sellers the two-step process: finding comparable houses and using them to set your price.
We all think we know how much our houses are worth. After all, you know what you paid for your house and the money and effort you have put into additions and upgrades. If just up the street, a house similar to yours sold for $246,000, so should yours? Right?

If you live in a development and it was very close to your model and in very similar condition and had very similar decorating and...well you get the idea. No two houses are exactly alike. That is why pricing them is really sort of an artform. Even

experienced agents often take several other agents with them when pricing a house. Pricing, the heart of selling houses, is really an educated guess.

In the end, it is the market that will determine what your house should sell for because the correct value is the one it does sell for.

Basically houses are priced at what comparable house sold for plus a bit more to leave room to negotiate and to test the market. It doesn't matter how much you need to get for your house, you will only get what the market says it is worth.

Determining the right price is really a two-step process:

   First, you have to find comparable houses; and

   Second, set your price based on those comparables.

What is a comparable?

   A house in the: same area; of the

      same age; of the

      same style; of the

      same size; with the

      same number of bedrooms; with the

      same number of baths; with the

      same features (great room, pool, etc.).

Great if you can find it and it has sold within the last six months. More likely than not, however, allowances in the form of additions and subtractions will have to be made in order to accommodate to the inevitable differences between your house and the others.

TIP: The best comp's are those houses on the market TODAY!

How much of an allowance?

Again, the guesstimate comes into play. Go back to your information regarding house sales in your area. If your main comparable is the same house in the same condition, but that one is on a busy street where yours is on a quiet cul-de-sac, yours has more value. How much more? This is a judgment call. Even the best agents have to take a guess sometimes and so will you. Weigh the pluses and minuses, then simply take that difference and either add or subtract it from your main comparable's price.

Be objective.

Obviously you fell in love with your house once upon a time, but those things you loved, say the cute little carport off to the side, may not appeal to a prospective buyer who simply must have a garage. If your house has a swimming pool, that may be a plus to you, but a buyer may be put off because of the maintenance or because he or she may see the pool as a potential hazard. (If your house does, in fact, have a pool, it is a good idea to have a copy of your maintenance and expense bills, such as extra gas or electricity.)

This is the second in an ongoing series on how to price your house to sell for the most money, in the shortest possible time-no matter what the market conditions are. Look for the next installment: Finding Comparables

see Pricing ABC's - Pricing Your House to Sell for the first of this series on pricing.

see Staging for Sale for tips on staging your house to sell ASAP.

pricing homes, real estate comparables, pricing houses to sell


















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pricing homes, real estate comparables, pricing houses to sell